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Turn Pages into Profits: 10 Proven Tips for Marketing Your Book

You’ve poured your heart and soul into writing a book—now it’s time to share it with the world. Whether you’re a first-time author or a seasoned writer, marketing your book can feel overwhelming. But it doesn’t have to be. With the right approach and a solid plan, you can turn your self-published book into a success story.

From building local buzz to expanding your online reach, here are ten practical and proven tips to help you spread the word and get your book into the hands of eager readers.

1. Attend Local Events and Book Fairs

Local book fairs and events offer fantastic opportunities to promote your book face-to-face with potential readers. Bring copies of your book, business cards, and marketing materials like flyers or postcards to showcase your work. Personal connections are powerful, and meeting readers in person can go a long way in building a loyal fan base.

2. Optimize Your Author Bio on Amazon

A well-crafted author bio on Amazon is essential for building your brand. Many readers will visit your bio page before deciding whether to purchase your book, so ensure it’s polished and professional. Take inspiration from successful authors in your genre, but make sure your bio highlights your unique journey and expertise.

3. Create a Dedicated Author Website

Your own website is a vital hub for all your marketing efforts. It’s the best place to showcase your work, blog about your writing journey, and connect with readers. A website also serves as a central location to collect email addresses for your mailing list—an invaluable tool for future promotions. Ensure your site is mobile-friendly, easy to navigate, and up-to-date.

4. Engage with Local Communities

Local libraries, bookstores, and schools are excellent outlets for promoting your book. Reach out to these community organizations for opportunities to host readings, book signings, or special events. Building connections within your local community can lead to long-term support and loyal readers.

5. Reach Out to Local Media

Local press, community magazines, and blogs are always looking for fresh stories to feature. Send a well-crafted press release about your book or your journey as an author to local media outlets. Getting coverage in local newspapers or magazines can significantly boost your visibility and attract more readers.

6. Offer Free Copies to Beta Readers

Beta readers provide invaluable feedback that can help you refine your book before it’s officially published. In exchange for their time, ask them to leave reviews on platforms like Amazon or Goodreads. Positive early reviews can generate buzz and help build momentum for your book’s release.

7. Use Social Media to Connect with Readers

Social media platforms like Instagram, Facebook, and Twitter are powerful tools for building your author brand. Share snippets of your book, updates on your writing process, and behind-the-scenes content to engage your audience. The more you share about your book’s journey, the more excited readers will be to get their hands on a copy.

8. Optimize Your Book’s Back Matter

Your book’s back matter is prime real estate for marketing. This section is a great place to include a call to action, such as asking readers for reviews, promoting other books you’ve written, or encouraging readers to sign up for your newsletter. A strong back matter keeps your readers engaged and invested in your work, even after they’ve finished reading.

9. Submit Your Book to Review Sites and Bloggers

There are countless book review websites and bloggers who specialize in reviewing new titles. Getting a positive review from a reputable site or blogger can significantly increase your book’s visibility. Research book bloggers who review books in your genre and pitch your book to them. A thoughtful review can help you reach a wider audience and attract more readers.

10. Experiment with Amazon Advertising

Amazon Ads can be a highly effective tool for promoting your book, but it’s important to use them strategically. Start with a small-budget campaign to test different approaches and see what resonates with your target audience. Monitor your ads closely and adjust your strategy to maximize your return on investment.

Build Your Audience with Confidence

Marketing your book takes time, but with the right strategy, you can build an engaged audience and start selling more copies. While digital tools are essential, print materials and community engagement are just as powerful in today’s market.

Need help with creating eye-catching print materials like business cards, flyers, or bookmarks to support your marketing efforts? Contact us today and let us help you design professional materials that will get your book noticed.

Young woman smiling at man while holding a piece of paper

Make Your Print Marketing Stand Out with Demonstrations

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A demonstration is one of the most powerful ways to enhance your print marketing efforts. By showing your product in action, you can captivate your audience and communicate its value in a way that words alone can’t. Here are some expert tips on creating effective demonstrations for your print marketing.

Why Demonstrations Work

A demonstration is a hands-on display of how a product or service works. It visually highlights the benefits and features, making it easier for potential customers to understand its value. Demonstrations prove how your product functions, which helps build credibility and trust with your audience.

This approach is especially effective in business-to-business (B2B) advertising, where buyers often need clear proof of a product’s performance before committing to a purchase.

Design Simple and Clear Demonstrations

Your demonstration should be easy to understand. Avoid complex jargon or overly technical explanations. Instead, focus on showcasing a key benefit of your product in a straightforward manner. For example, if you’re promoting a new printer, demonstrate how quickly it prints high-quality images compared to a competitor’s model.

Use Comparisons to Highlight Advantages

One of the most effective ways to strengthen your demonstration is by comparing your product to a competitor’s. Use side-by-side performance tests, quality comparisons, or cost-savings calculations to clearly show why your product stands out. This direct comparison helps prospects see the value of your offering.

Involve Your Audience

Engage your audience by encouraging them to try the demonstration themselves. Interactive print elements, like scratch-off sections, augmented reality codes, or detachable samples, can make your demonstration more memorable. This hands-on approach boosts engagement and enhances the overall experience.

Leverage Testimonials and Case Studies

Incorporating testimonials from satisfied customers or real-world case studies can add credibility to your demonstration. When potential buyers see how your product has benefited others, they are more likely to trust your claims and consider your product more seriously.

Keep It Relevant

Ensure that the demonstration is tailored to your target audience’s needs and interests. Focus on aspects of your product that solve a specific problem or meet a particular need. For example, if you’re marketing to the healthcare industry, show how your product improves patient care or streamlines medical processes.

Make It Visually Appealing

A well-designed demonstration can grab attention and make your print ad more engaging. Use high-quality images, clear graphics, and concise captions to guide the reader through the demonstration. Keep the layout clean and professional, avoiding clutter or flashy elements that might distract from the main message.

Final Thoughts

Incorporating demonstrations into your print marketing can significantly increase its effectiveness and boost your product’s appeal. By following these tips, you can create compelling, engaging demonstrations that resonate with your audience, build trust, and ultimately drive sales.

Decorative paper layout in a triangle pattern showing off different colours.

Picking the Perfect Paper

You’ve perfected the design for your brochure, newsletter, postcard, or that Mission: Impossible announcement. Now it’s time to choose the right paper to bring it all together. Paper selection is a crucial part of any printed project—it influences both the cost and the visual appeal of your piece.

When selecting paper, consider not just the weight, opacity, and brightness, but also the finish. The finish affects the texture, feel, and overall aesthetic of your printed product. Here’s a quick guide to common paper finishes and how they are achieved:

Common Paper Finishes

  • Smooth: Achieved by passing paper through rollers during production, giving it a sleek finish.
  • Bond: A high-quality paper stock, typically made from 25% to 100% rag content.
  • Vellum: Features a subtle roughness for a more textured feel.
  • Embossed: Provides a raised, molded appearance on the paper’s surface.
  • Linen: Resembles the texture of linen cloth—imagine it.
  • Cockle: Has a rough texture similar to homemade paper.
  • Metallic: Coated with a thin layer of metal or plastic to create a shiny, metallic finish.
  • Coated: Coated to improve appearance, often for sharper images and colours.
  • Cast Coated: An exceptionally glossy finish, usually applied to one side of the paper.

How to Choose the Right Paper for Your Project

Now that you’re familiar with the finishes, let’s use that knowledge to select the perfect paper for your project. Whether your mission is divine or down-to-earth, these paper choices will elevate your printed materials.

Final Thoughts

The right paper can make all the difference in the impact of your printed materials. Whether you’re creating a simple flyer or a high-end brochure, choosing the perfect paper will enhance the quality and effectiveness of your project.

Need help selecting the right paper for your next project? Contact us today, and we’ll guide you through the process to ensure your print materials make the right impression.

A stack of magazines with a blurry background.

Boost Sales with Brochures

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Brochures are an effective way to increase awareness of your product, event, or business. Their personal and informative nature provides an opportunity to showcase what you offer in detail. Below are some tips to help you create a brochure that captures attention and drives sales.

7 Brochure Design Tips

  1. Single Item or Multiple?
    Will your brochure highlight a single product or several? Decide whether you want to focus on one offering or provide a broader overview of your business.

  2. Understand Your Audience’s Journey
    Are your potential customers just learning about your product, or are they close to making a purchase? Tailor your brochure’s message to meet them where they are in their buying journey.

  3. Emotional or Practical Appeal?
    Consider whether your brochure will appeal to customers’ emotions or focus on practical benefits. Will your product enhance their lifestyle or solve a specific problem?

  4. Choose the Right Tone
    Decide on the overall style of your brochure. Whether it’s fun, formal, or casual, ensure the tone is consistent throughout and reflects your brand.

  5. Image or Information?
    Do you want to portray an image or simply provide information? Clarify your goal to ensure your brochure has a clear purpose.

  6. Think Like a Customer
    Put yourself in your customer’s shoes. What questions might they have about your product or service? Make sure to answer them clearly.

  7. Visually Engage
    Break up the text with images, subheadings, and bullet points to make your brochure more engaging and easier to read.

Types of Brochures to Stand Out

Here are several brochure types that can help your business differentiate itself from the competition:

  1. Traditional Brochures
    These are small brochures created by folding an 8.5 x 11-inch sheet of paper into thirds and printing on both sides. They provide basic information and are perfect for general overviews.

  2. Stapled Brochures
    For more detailed information, stapled brochures work well. If your brochure becomes lengthy, include a table of contents or an index to help readers navigate.

  3. Teaser Brochures
    These small, one-page brochures are designed to catch the attention of prospective buyers early in the decision-making process. They should spark interest and encourage further engagement.

  4. Tell-All Brochures
    Aimed at those in the decision-making stage, these brochures are more detailed and often take the form of booklets. They provide in-depth information to help customers make an informed choice.

  5. Impressers
    Similar to small magazines, these sophisticated brochures are ideal for luxury items, technical products, or services that require detailed explanations. Think of them as high-end marketing materials.

  6. Series of Brochures
    If you need to regularly update your materials, a series of brochures can work well. Differentiate each brochure with unique colours, images, and text to keep things fresh and engaging.

Put Your Brochures to Work

Once your brochures are designed, make sure to distribute them effectively. Place them on counters, in racks, at events, or even mail them to potential customers. The more exposure your brochure gets, the better your chances of increasing sales.

Need Help Creating Your Perfect Brochure?

Contact us today if you’d like assistance in designing a brochure that boosts sales and helps your business stand out.

An organized desk photo with photo frames, brown mug, modern retro alarm clock, pencils in a beige cup holder, a calendar, sticky notes, and a notebook.

The Value and Effectiveness of Print Marketing

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Print marketing offers more than just a message — it provides lasting value for your business.

Printed materials can serve as a constant reminder of your brand, with many items having a long lifespan and frequent use. Even promotional items that may seem disposable often end up being kept and used repeatedly, keeping your brand front and centre in the minds of customers.

People Keep Useful Items

To ensure your brand remains top of mind, consider using practical items that customers can use daily, such as calendars, notepads, or branded pens.

These items aren’t typically thrown away. Instead, they are used regularly, providing a consistent reminder of your business. In fact, well-designed print marketing can deliver valuable information to customers, position you as an expert in your industry, and help convert potential leads into loyal customers.

Print Items Have Lasting Value

A great example of the lasting impact of print marketing is IKEA’s decision to print their logo on measuring tapes. While these tapes were not designed for long-term use, they often “live on” in handbags or glove compartments, keeping the IKEA brand visible and top of mind for years.

A 2015 ethnographic study by Canada Post found that useful printed items were:

  • Kept in a designated area of the home by 39% of people,
  • Held onto for at least 4 months by 20% of people, and
  • Shared with other household members by 35% of people.

Business-to-business catalogues, in particular, were found to have an even longer lifespan, often being kept for up to four months.

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Print Marketing and Consumer Behaviour

A 2014 study on mail distribution also revealed key insights into how people engage with printed marketing. The study focused on the journey of mail as it enters and leaves the home, highlighting three important areas where mail is typically kept: the holding area, the pile, and the display area. These are the prime spots that can turn casual readers into customers.

Well-placed print materials are often kept in high-traffic areas, like kitchens or offices, where they are seen by multiple people. This increases the likelihood of conversion, as the materials stay visible and are shared within the household or office.

Print Marketing: Still Going Strong

Despite the rise of digital media, print marketing remains a powerful and effective tool for building brand awareness and customer loyalty. If you’re ready to create a print marketing project, we’re here to help bring your vision to life.

Woman sitting on couch with laptop on coffee table while holding a paper.

Drive Rapid Responses to Your Direct Mail: 10 Essential Tips

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Have you ever tried talking on the phone while driving through heavy traffic?

As much as we try to multitask, the reality is that we all have limits. People today are busier than ever and are constantly juggling a million things at once. In this world of information overload, getting a quick response to your direct mail marketing can feel like a tough challenge.

The good news? Postcards and mailers can help cut through the noise and get your message noticed. When you’re ready to send your direct mail, here are 10 powerful tips to boost your chances of getting a fast, profitable response:

1. Use Clear, Scannable Content

Organize your information so that people can quickly understand the key points at a glance. The easier it is to read, the more likely your audience is to take action.

2. Feature Action Colours

Colours like red, black, and yellow are attention-grabbing and convey a sense of urgency. Use these sparingly to highlight important messages and actions.

3. Try Arrows or Creative Text Boxes

Graphic callouts like arrows or boxes around key points can help guide the reader’s eye and make important details stand out.

4. Use Easy-to-Read Fonts

If you want your readers to act quickly, prioritize legibility over style. Keep fonts simple and clear, so there’s no confusion.

5. Highlight Contact Information Prominently

Make it as easy as possible for people to reach you. Ensure your phone number and website URL are easy to find. For even better results, include a business reply card in your mailer – this can increase your chances of a response.

6. Label Photos

When using images, add captions directly below them so people know exactly what they’re looking at. This makes the message clearer and more impactful.

7. Communicate Urgency

Direct mail doesn’t usually hang around for long, so create a sense of urgency. Let people know what to do next and why they should act now.

8. Test the Variables

Small changes can make a big difference. Test different sizes, colours, or messages to see which version gets the best response. By adjusting just one element at a time, you can track what works and refine your approach.

9. Add Next Steps for Interested Prospects

Don’t leave people wondering what to do next. Include 1-2-3 steps, a QR code, or a sidebar to guide them to more information or closer to making a purchase.

10. Test and Learn from Others

Need inspiration? Sign up for other direct mail lists and see what’s working for other brands. Take note of designs, language, and calls to action that seem to get results, and borrow ideas that might work for your own campaign.

Final Tip: Can Your Message Be Understood at a Glance?

When you review your mailer, ask yourself: Can someone understand the main message without reading the entire text? If they can, you’re on the right track!

By applying these 10 tips, you’ll improve the chances of your direct mail campaign driving a fast and positive response. Keep your design clear, focused, and action-oriented, and you’ll break through the noise and get noticed.

A blurry background of business team holding papers and working on laptop and a hand reaching out grabbing a paper in the foreground.

Maximum Impact: Should You Send a Postcard or a Letter for Your Next Campaign?

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You’ve got your campaign idea ready. The big question now is: What’s the best print format to use—postcard or letter? Your choice will depend on your message and how you want to connect with your audience. Let’s break it down.

Choosing Between Visual or Verbal Communication

In print, communication usually comes in two forms:

  1. Visually-led ideas: These ideas rely more on imagery and are usually short and direct. Postcards are a great option here because they allow you to make an immediate visual impact with just a few words.

  2. Copy-led ideas: These ideas are word-focused and often communicate more complex or detailed information. Letters are ideal for these types of messages, as they give you the space to explain your idea in depth.

Inspiring Examples and Key Takeaways

When to Use Visually-led Ideas (Postcards)

Visually-led designs work best when you want to capture attention quickly and communicate a simple, focused message. The key is to keep it clear and straightforward.

Take, for example, Burger King’s promotion of their spicy Mexican fries. The ad featured just one skinny fry with a dab of ketchup against a white background. The message was minimal but powerful, with just one line of text: “Fiery Fries. Burger King.”

This approach works because the image is the main focus, and the message is clear and memorable.

When to Use Copy-led Ideas (Letters)

If your product or service needs more explanation, a letter can give you the space to tell your story. But be careful—don’t overwhelm the reader with long, boring copy. A well-written letter should be precise, engaging, and respect the reader’s time.

For example, Lexus used a full-page letter-style ad to stand out in the competitive Singapore market. The ad highlighted the brand’s unique features, like quietness, power, and long-term value. By using storytelling and attention to detail, Lexus was able to convince its audience that their cars were the perfect choice for perfectionists.

Although letters are text-heavy, it’s still important to include graphics, captions, or quotes to keep the design engaging.

A Hybrid Approach: Combining Both Formats

There’s no reason you can’t use both postcards and letters in the same campaign. By keeping the tone, style, and branding consistent, you can create a unified experience across different print materials. This hybrid approach allows you to take advantage of the visual impact of postcards while still being able to dive deeper into your message with a letter.

Final Thoughts

The decision to use a postcard or a letter in your campaign depends on your message and how you want to communicate it. Postcards work well for quick, visually-led ideas, while letters are great for more detailed, copy-driven messages. And don’t forget—using both formats together can create a powerful, cohesive campaign.

If you need help deciding which print format is right for your next marketing project, feel free to reach out. We’re here to help you create impactful, effective campaigns!

Vector illustration of a colour wheel with pencil crayons

Bold Simplicity: Using Flat Colour Strategically in Branding and Advertising

In design, flat colours are known for their simplicity and strong visual impact. These are solid colours without any gradients, shading, or textures—just clean, uniform tones. The simplicity of flat colours makes them perfect for creating clear, instantly recognizable branding elements that stand out. Choosing a single flat colour in a design can give your project a modern, sleek look that works well across different types of media.

Why Flat Colour Works

Flat colour is powerful because it strips the design down to its essentials, allowing the message to take centre stage.

In today’s fast-paced world, where consumers are bombarded with information, using colour thoughtfully can help your brand stand out from the crowd. Flat colour helps create a visual hierarchy, guiding the viewer’s attention to what’s most important. It’s an easy way to focus the viewer’s eye on your message without distractions.

Learning from Iconic Design

One of the best examples of using flat colour strategically comes from Siegfried Odermatt’s famous 1960s advertisements for the Neuenburger Versicherungen insurance company.

Odermatt used a single flat colour, such as red, paired with black-and-white images. In one memorable ad, a grayscale car crashes into the word “Auto” in bold red. The bright red flat colour creates an unforgettable visual contrast, making the message stand out. These weren’t just design choices—they were strategic decisions that made the message clearer and more impactful.

Applying Flat Colour to Modern Design

The principles behind Odermatt’s use of flat colour are still highly effective today. Whether you’re designing for branding or advertising, here are a few key things to keep in mind when using flat colours:

  • Choose colours that reflect your brand’s personality and message. The right colour can communicate a lot about your brand and what it stands for.
  • Use contrast effectively to make your design pop. A bold flat colour next to a neutral tone can grab attention and guide the viewer’s focus.
  • Think about the emotional impact of colours and how they align with the message you want to send. Different colours can evoke different emotions, so choose wisely to reinforce your brand’s message.

Flat colour can be especially effective in print marketing, where the physical texture of materials can enhance the impact of your design. When done well, bold flat colours create a memorable, tactile experience for your audience.

Moving Forward with Colour Confidence

Embrace the power of flat colours to make your brand stand out. This simple yet bold approach focuses on clarity, strength, and emotional impact.

When you use flat colour in your designs, you’re adopting a timeless technique that helps communicate your message in a clear and visually appealing way. Start by understanding the message you want to share, and let flat colour be the medium that boldly carries it to your audience.

Young woman working at a design desk with computer while writing on a tablet.

A Guide to Getting the Best Colours for Your Print Projects

When you’re designing materials for print, the colours you choose can make a big difference in how the final product turns out. The two main colour systems used in design are CMYK and RGB. Knowing the difference between them can help you get the best results and avoid any surprises in your printed materials.

What is CMYK?

CMYK stands for Cyan, Magenta, Yellow, and Key (Black).

This colour system is the standard for print. It works by mixing different amounts of these four ink colours to create a wide range of hues. Since CMYK is a subtractive colour model, it starts with white (the colour of the paper), and as colours are added, they subtract brightness, resulting in darker colours.

Why CMYK is Important for Printing:

  • More Accurate Colours: CMYK is made for print, so it gives you colours that match what you’ll see on paper.
  • Reliable Results: Even though the colours you see on your screen may not be exact, they’ll be very close to what you get in the final print.
  • Professional Quality: Most professional printers use CMYK, which ensures your print materials have a polished, high-quality look.

What is RGB?

RGB stands for Red, Green, and Blue.

This colour system is used for digital screens like phones, computers, and TVs. It’s an additive model, meaning it starts with black, and as red, green, and blue light is added, the colours become brighter and lighter.

Why RGB is Ideal for Digital Designs:

  • Bright and Vivid Colours: RGB can create very bright and vibrant colours because it uses light.
  • Broader Colour Range: RGB offers a wider selection of colours than CMYK, making it great for digital projects that need bold, eye-catching hues.

How to Ensure Colour Accuracy in Print

To make sure your printed materials look as good as they do on your screen, here are some helpful tips:

  1. Use Proofing Tools: Many design programs offer proofing tools that show you how your colours will look when converted from RGB to CMYK. This helps you make adjustments early.

  2. Pick Versatile Colours: Some colours look great in both RGB and CMYK, while others may shift when converted. Try to choose colours that work well in both systems.

  3. Create Separate Versions for Print and Digital: If your design is meant for both print and digital use, it’s often best to create two versions—one optimised for print (CMYK) and one for digital (RGB).

  4. Convert Early: If you start in RGB, convert your design to CMYK early on to check for any colour shifts. This can help you avoid any unexpected changes later in the process.

Final Thoughts

By understanding CMYK and RGB, you can make more informed decisions when designing for print. Starting with the right colour model and converting early will help your materials come out looking just as vibrant and accurate as you imagine. If you ever need expert advice or assistance with your print projects, we’re here to help!

Top view of persons hands on laptop with white desk and Christmas decorations on each side.

7 Merry Ways for you to Say ‘Happy Holidays’ and Increase Sales too

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It’s the hap-hap-happiest season of all …

Let’s face it, in North America holiday shopping is basically what keeps our economy going.

How important is holiday shopping? Take a look at these figures showing holiday sales as a percentage of annual sales by sector:

(via: Statista)

If you’re a shopkeeper reading up on marketing techniques to increase revenue, keep calm and try not to succumb to holiday stress by throwing your hands up in the air, taking to the rum and eggnog, or having a meltdown like Chevy Chase on Christmas Vacation.

Our gift to you this year is the following list of 7 merry ways for stores to get shoppers more in the holiday spirit and increase holiday sales.

1.) Holiday Marketing Campaigns

Retail store owners have traditionally seen an increase in their sales this time of year, but with an ever-changing landscape of retail shopping due to the rise in popularity of online and mobile shopping, shopkeepers must go beyond simply offering store sales and discounts when planning their holiday marketing strategies.

While it’s great to offer customers discounts, coupons, sales & specials, embracing more multi-channel marketing techniques is definitely something to consider.

According to a recent survey, 71% of shoppers who use mobile apps browse products online, then physically go to the store to make their purchases. If your store doesn’t have an app or your products aren’t online, holiday shoppers might not be aware of your inventory or specials and might miss out altogether.

As a retail store owner, decide which holidays are most relevant to your business and plan your holiday marketing campaign around those days. It’s important to understand your market, so you know what audience to target your ads toward and which dates correspond accordingly.

Admail, flyers, catalogues, postcards, and brochures are all things Henderson Printing are able to help with. For more information contact us today for a free consultation.

2.) Email Marketing & eCatalogues

If your business doesn’t have an online store, multi-channel marketing allows for holiday shoppers to browse either online or at home and then make their purchases in-store.

If you decide to advertise online, consider the following:

A recent study by Custora found that email marketing, third only behind online search (organic and paid), was a dominant marketing channel in 2014 accounting for 17.7% of online eCommerce orders, nearly 10x that of all social media combined.

Seeing as how social media campaigns seem to be the preferred tactic among small and medium-sized businesses, you might want to consider devising a more effective strategy. But remember, direct marketing (such as traditional admail) still accounted for a higher percentage than both coming in at 24.9%.

eCatalogues

Keeping with online browsing and email marketing stats, eCatalogues are something your business might also want to consider.

Although it might seem catalogues may be falling by the wayside or going the same route as phone books and newspapers, imagine recapturing the enthusiasm people once had for catalogue shopping.

eCatalogues are a great way to showcase your products. Plus, it makes little sense not to repurpose the successful marketing techniques of yesteryear re-presented in a shiny new gift wrap of nostalgia.

If you’re a do-it-yourself business owner with a knack for design or are familiar with programs like InDesign and Photoshop, you might like to create your own catalogue. But if not, have no worries, you can always hire us to create one for you.

Once you have your eCatalogue, distribute it as you please. Throw a link up to it on your website or distribute it to your mailing list in the form of a PDF, and watch sales increase.

If you do decide to go this avenue, just remember (if you haven’t done so already), to start keeping a database of your customers to build mailing list in advance.

3.) Free Holiday Gifts

Who doesn’t like receiving gifts? Especially during the holidays.

Free calendars, gift certificates, and inventory items (such as apparel) for shoppers are all wonderful promotional ideas, either with purchase or in-store.

Check out Henderson Printing’s marketing materials section, or design your own and have them shipped right to your door.

4.) Create Holiday Gift Cards

If you’re anything like the majority of other holiday shoppers, you never know what to get anyone, always procrastinate, and leave everything to last minute.

As of August 2015 these are the most popular holiday gift items consumers plan to shop for in Canada this season:

(via: Statista)


Offering gift cards for sale in your store can help satisfy this demand, as well as appeal to a large demographic of holiday shoppers. Stylize gift cards with festive designs and notify customers in your marketing campaigns (both online & print) to let shoppers know your store now offers gift cards.

For more information on adding gift certificates to your marketing materials, contact us today for a free consultation.

5.) Offer to Gift Wrap Customer’s Purchases

Save your customers valuable time and make extra cash by offering to wrap their  purchases.

Wrapping paper and ribbons not only inspire gift giving, but if you buy your supplies on a budget such as at a store like Dollarama, can be offered rather frugally on your part as well. Plus, it helps out the ones who are entirely unable to wrap presents.

Have the option available at the cash and ask each customer.

6.) Decorate Your Store

Making your retail store (not to mention online store or website) look festive is one sure way to get shoppers in the door.

Nothing says Christmas like beautiful decorations, and if your store is nicely decorated customers are more likely to want to do their shopping there. You can decorate rather inexpensively if you shop at discount stores and use your imagination.

Put on your favourite Christmas album. Have a model train set at home? Try to incorporate that somehow. Make it all about the atmosphere.

Look for ideas on Etsy, Pinterest, and other arts & crafts websites as well.

7.) Host Special Holiday Events

Throw a Christmas party, shindig, or box social. Hot cocoa and marshmallows. Have a parade, or build your own version of Santa’s Workshop.

It’s the holidays! Get creative, have fun. Most importantly, get shoppers together and give something valuable back to your community. Good tidings and cheer for all to be had.

In need of help implementing any of the above or not exactly sure how? Contact us today for a free consultation.

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7 Merry Ways for you to Say ‘Happy Holidays’ and Increase Sales too

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